https://www.brianeking.com/work daily 0.75 2019-10-23 https://www.brianeking.com/email daily 0.75 2025-05-02 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571863985608-BCDYXBUNXNFCW3Z523LR/tempImageForSave_1.JPG Email https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1658852488653-USA5YUVMKV5RTJZNP4O6/image-asset.png Email - LIFE IS GOOD Since 1994, Life is Good has been spreading positivity one comfy outfit at a time. Our distinct brand voice? Witty, never punny, and always optimistic—never sales-y. Each line of copy, from catchy subject lines to smile-inducing CTAs, is crafted to boost both your mood and your wardrobe. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1625148913129-WIKN4W28SSXJIGVOGFIN/image-asset.jpeg Email https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1658852138182-FYBZMPNOOU7OPMMP5JVY/image-asset.gif Email Tanks, They’re New https://static1.squarespace.com/static/5db05f29ddd507264fa0b15a/5db07059ce6305459315f6ca/5db328d7de519f0052dde84a/1746196989762/8.4_vintage.jpg Email https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572022490304-TOA7QD0AXZUE4U1IMQBG/7.30_neutrals.jpg Email https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572022492016-SCT5KRRJFIMJ9T2KKE22/7.10_Discover-Email-final.jpg Email https://www.brianeking.com/social daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571864319335-AGNCHLBV0AQFKHO4EQJV/tempImageForSave.JPG Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571847882980-MMB5JKU2402LTD3A3WUI/Screen+Shot+2019-10-23+at+12.23.47+PM.png Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571848124849-7KVSFNIEIX2RREXQZ0WM/Screen+Shot+2019-10-23+at+12.28.17+PM.png Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571848196894-R4G7S2EZPK2YUS0M6UWK/Screen+Shot+2019-10-23+at+12.29.14+PM.png Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571848197078-HNQIR81SXF5CVOQB7Z21/Screen+Shot+2019-10-23+at+12.29.29+PM.png Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571848273329-R2GF2WPYEIPO63CM1VMF/Screen+Shot+2019-10-23+at+12.30.22+PM.png Social https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1571848273692-WAFH69WHCJO7LOIKE01R/Screen+Shot+2019-10-23+at+12.30.44+PM.png Social https://www.brianeking.com/catalog-product daily 0.75 2019-10-28 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572025413105-JVKW8V8TZHKAQ03CJEAE/Screen+Shot+2019-10-25+at+1.42.54+PM.png Catalog + Product Cozy up in long-sleeve tees this season https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572025426991-Q62FBT01KEY3TMMDQYDU/Screen+Shot+2019-10-25+at+1.43.09+PM.png Catalog + Product Show your true colors in new graphics perfect for shorter days and crisp nights. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572025088508-6WUNC61LAELMWDUZWD2H/Screen+Shot+2019-10-25+at+1.37.36+PM.png Catalog + Product https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572222256052-KAKAM2WV5CPHOWA3X7BH/AfterlightImage.jpg Catalog + Product https://www.brianeking.com/contact daily 0.75 2025-05-02 https://www.brianeking.com/about daily 1.0 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572220057517-542IIDMM4X00J44TMN0T/BK.JPG About - Brian King I’m Brian King, a New England-based copywriter with a knack for creating snappy, UX-driven content that resonates. With a BA in English & Film Studies and some solid time at award-winning agencies and brands you know. I know how to write copy that sticks and drives purpose. Need more than words? I’m connected to an award-winning creative network ready to amplify your project with everything from art direction and design to music and sound design. CLIENTS + AGENCIES Allen + Gerritsen Blue Cross Blue Shield FEP Boston Globe Hill Holliday Life is Good MERGE MullenLowe Red Valley Spin Magazine TJX Companies (Homesense) + more https://www.brianeking.com/lifeisgood daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572025426991-Q62FBT01KEY3TMMDQYDU/Screen+Shot+2019-10-25+at+1.43.09+PM.png Life is Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/c3e6477c-4b66-4b61-a20c-20fb5efaa78a/Screen+Shot+2025-05-05+at+12.13.23+PM.png Life is Good - Make it stand out I wrote both bottle copy and site copy to launch Life is Good wine with Sunday Funday. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572040477037-CT5GXS9T3PX76SZUS4BG/SOMETHING+GOOD Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/6493b364-bfdc-4001-bf3a-caaa2d45b5ae/CRUSHER+FAM.jpg Life is Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/a658e991-a7dc-45a1-86a5-edda09a30d95/Screen+Shot+2025-05-05+at+12.03.39+PM.png Life is Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455352799-OVTBPC9G8JC03LO3QQGG/19_IMG_0176.jpg.jpeg Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455276481-58NU7Y9RIEJO1M1E6RKF/Sloth+FB.png Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455330285-KQV9FD1RN3HRBOWZ4DZS/10_IMG_0165.jpg.jpeg Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455276654-4EVIPWFCYZFI8R8L5LHA/Social+Network+FB.png Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455339632-W5J6ODC0F6E1NB0I3XVW/happy+hour.png Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455762448-SVRU3LKJI649K1M5TV5I/discover+something+good+email.jpeg Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455762052-XLR8MU5OPJKJFYF82MTN/NEW+NEUTRALS.jpeg Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455765955-4H7PNUZITG9JKIWM24SP/oN+SUMMERtime.png Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455764849-ERNEBBR1ST0AR9EYR4EP/tanks.gif Life is Good https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746455766084-0EA4F4GCXN4SL5JN11QI/vinyl.jpeg Life is Good https://www.brianeking.com/homesense-tjx daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/b474c37d-1918-4fd3-b889-78a31e267023/Screen+Shot+2025-05-02+at+3.39.42+PM.png HomeSense (TJX) https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746216497243-LVL96I2S8Q7G347W0OQA/Screen+Shot+2025-05-02+at+4.04.15+PM.png HomeSense (TJX) https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746216498095-3FGGTSG32HLDVGHNK5KS/Screen+Shot+2025-05-02+at+4.04.24+PM.png HomeSense (TJX) https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746216495697-TY27YBERTYW2WGMFZZUH/2+IN+1+SPACES.png HomeSense (TJX) https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746216497129-H2CKPA9OKOOLRTHWJANM/Screen+Shot+2025-05-02+at+3.40.49+PM.png HomeSense (TJX) https://www.brianeking.com/blue-cross-blue-shield-fep daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746222763841-SHM93YAQ8TVRWB7SYNEP/FEI2544086_Newsletter_NOV_r1b.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746220682884-9WL4UQPMNTW9O8Q8SPWI/FEC2437481_ThankAMailCarrier_Poster_M-woCrops.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746221238355-8YIVULOZKXG35FU2QKJL/nxt+stop+tmrw.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746221051195-5338KZ0CM9P9YHOKDAON/FEP+NC+BANNERS.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746221051099-09IUQOAHHEDYYVI048LY/here+for+you+RA+BANNERS.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746223168956-RZIIIU8WMO1VNFJPFPND/FEP+BAG.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746221051843-WTQSYW3KLQUGFVYPZHJJ/HERE+FOR+YOU+POSTAL.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/c8c4378e-1957-4c05-a29f-355607e66381/USPS+PRE+RETIREMENT+BOOK.jpg Blue Cross Blue Shield - Member Education Booklets The heavy lift. My team wrote and edited these extensive guides packed with everything members need to know about their health plan—every benefit, exception, and footnote. It took deep dives, sharp focus, endless edits, and close collaboration with designers and clients. Download one at the link below. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/3dc75a01-e60d-42eb-be86-496eb8a4edf4/BILL+BREAKDOWN.jpg Blue Cross Blue Shield - “Medical Bill Breakdown” Medical bills shouldn’t feel like a jump scare. I concepted a friendly, jargon-free video that walks members through what they’re actually paying for. Role: Concept + copy AD: Taylor Prudencio https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746222485216-2PUBAGXUUJMZX8OYJ6IF/NO+1.jpg Blue Cross Blue Shield https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746222484872-UZY316W6AO3ZNB5TZIQV/NO+2.jpg Blue Cross Blue Shield https://www.brianeking.com/fage-yogurt daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746454648395-MTNDTWRGXT031HYMN3R1/06_Screen%2BShot%2B2019-10-25%2Bat%2B12.35.27%2BPM.png FAGE Yogurt https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746454648452-DS6QX9B31H3K4475RMOD/08_Screen%2BShot%2B2019-10-25%2Bat%2B12.35.59%2BPM.png FAGE Yogurt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746454649275-P5TUB5Q7LXWVVLDH17XP/15_FAGE%2BJPG.png.jpeg FAGE Yogurt https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1746454649860-KT4BNG31VAERRNXVO8MZ/18_Screen%2BShot%2B2019-10-25%2Bat%2B12.34.42%2BPM.png FAGE Yogurt https://www.brianeking.com/sweat440 daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/4a7203e9-47eb-48bc-8fc7-483f8b3403f0/Screen+Shot+2025-05-05+at+11.09.24+AM.png SWEAT440 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianeking.com/music-journalism daily 0.75 2025-05-05 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572020234492-IU687UTTMWRYZ9BAJ12Y/VW+JPG.png Music Journalism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/1572053618945-K2UD4MIHHE13JDOAB3GQ/WEEZER+JPG.png Music Journalism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brianeking.com/music-1 daily 0.75 2025-05-05 https://www.brianeking.com/liberty-mutual daily 0.75 2025-05-16 https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/67a04993-52d9-4e71-821a-73d3b42b5ae3/BK+Liberty+1.jpg Liberty Mutual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5db05f29ddd507264fa0b15a/973a2f42-18b0-472b-aa9a-609263e9e300/BK+Liberty+2.jpg Liberty Mutual - Make it stand out Whatever it is, the way you tell your story online can make all the difference.